Advertising Degree Programs
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AMC’s popular television series “Mad Men” offers viewers a glimpse into the glamorous world of advertising in the 1960′s. However, the advertising industry today is a far cry from the Hollywood image portrayed by Don Draper, the shows lead character. Potential candidates may experience intense competition for these highly coveted jobs, and while the potential for high earnings is there, substantial travel, and long hours, including evenings and weekends, are common.
With advancements in technology come new advertising opportunities. Those working in the ad industry are presented with a greater variety of marketing channels than ever before, including:
- Television Ads
- Radio Advertising
- Mobile Marketing
- Online Marketing
The continued growth of the Internet has given birth to a multitude of online marketing opportunities. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, text ads, interactive media, social networking, online classifieds, advertising networks and e-mail marketing.
An undergraduate or graduate degree in advertising, marketing, or public relations, can open a world of opportunities for individuals looking to enter this creative and innovative field. Graduates find a variety of career options available from entry level positions as account managers to executive level management opportunities in large advertising firms.
A variety of educational opportunities are available to individuals looking to enter the fields of advertising, marketing, promotions, and public relations. Many management positions in the advertising field will require at least a bachelor’s degree in advertising or journalism. Relevant coursework might also include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography. Computer skills are also necessary, as is the ability to work in an Internet environment, as more and more advertising, product promotion, and marketing is done online.
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